Why is Social Media so hard? Honestly, I get this so much as a Designer, it's so hard to keep your brand fresh and unique online AND especially consistent, with Instagram's Algorithm always working against us as a small business, I have designed some packages around elevating your brand on Social Media. In my opinion, branding colours are everything, your palette sets the mood for your brand expression. While the Primary Logo is an important factor, a logo is simply not enough to really bring that vision to life as you can really use your brand colours to cultivate a customers emotions by setting the consistent tone of your brand. The logo design and the brand colours utilised properly together cultivate these emotions.